White Label & Private Label

Product Development: From Concept to Conversion

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At SOVI Digital, we don’t just help brands launch products—we engineer launches that sell out, create hype, and build long-term brand equity.

Whether you’re stepping into the industry with your first white label product or crafting a fully custom private label formula, we guide you through every phase of the process with a level of detail and industry expertise that most agencies simply don’t offer.

We’ve spent years working behind the scenes with some of the fastest-growing supplement brands in the space—helping them avoid the common pitfalls that come with formulation, manufacturing, packaging, and positioning.

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Here’s what that looks like in action: (Supplement Example)

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• Step 1: Product Strategy & Market Fit

• We start by helping you choose the right product category for your brand’s audience and growth goals. Whether it’s pre-workouts, proteins, greens, fat burners, or health stacks, we’ll help you align your idea with market demand and consumer buying behavior.

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• Step 2: Formulation & Ingredient Sourcing (If Applicable)

• For private label clients, we’ll help you dial in a formula that’s not just clinically dosed—but marketable. That means recommending trending ingredients, efficacious dosing, and making sure your formula can be produced at scale. For white label clients, we’ll help you choose from proven, ready-to-go formulas that still allow room for flavor, packaging, and branding differentiation.

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• Step 3: Packaging, Label Design & Compliance

• We work with some of the best supplement-focused graphic designers and packaging experts in the business—people who understand how to grab attention on a crowded retail shelf or stand out in a fast-scrolling TikTok feed. Need a matte finish tub with gold foil? Need label copy that sells? Need to make sure it’s FDA compliant? We’ve got you covered.

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• Step 4: Manufacturing Coordination

• We’re not tied to one facility—we’ve built relationships with some of the top contract manufacturers in the U.S. and abroad. Based on your budget, timeline, and order size, we’ll connect you with the right partner, negotiate on your behalf, and make sure production runs smoothly.

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• Step 5: The Launch Acceleration Method™

• This is where SOVI truly separates from the pack. Once your product is manufactured, we don’t just hand it off and wish you luck. We deploy our proprietary Launch Acceleration Method™, a system we’ve refined from years of working with brands that have gone from basement startups to nationwide retail distribution.

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Our launch method combines:
✅ Pre-launch content build-up
✅ Influencer seeding and affiliate activations
✅ Email and SMS funnel campaigns
✅ Social media teaser campaigns
✅ Viral UGC-style content production
✅ Strategic paid ads (where applicable)

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We’ve used this exact approach to help brands move thousands of units within days of launch, while also building long-term momentum for future drops and SKUs.

If you want to skip the trial and error, avoid years of learning curve, and launch with a proven roadmap—SOVI Digital is the partner to make it happen.