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MEET THE PEOPLE BEHIND SOVI
Robert Lee Turfe
Konlan James
Founder & CEO
Robert Lee Turfe (RLT) is the Co-Founder and CEO of SOVI and Co-founder and Chief Marketing Officer of Zoom Home Lending, a top 10 Brokerage firm in the USA. He has also held positions at IBM and General Motors.
In his philanthropic efforts, Robert serves on several boards, including the Henry Ford College Foundation, Dragon Eagle TV, and 1 World 1 Mission (1W1M), a nonprofit organization promoting business through diplomacy. He builds global relationships with leaders across various fields, focusing on unity, peace, service, and innovation.
Robert has a distinguished history on Capitol Hill, having worked in both the U.S House of Representatives and U.S Senate in Washington DC. Robert has worked with high-profile individuals in politics, business, sports, and entertainment. He has helped shape many of their brands and propelled them to new heights in their careers, most notably international motivational speaker William "King" Hollis. He has collaborated with numerous celebrities and was featured in GQ magazine for his clothing line, KHÅN, where he clothed figures such as Lenny Kravitz, Jesse McCartney, Ne-Yo, Fabolous, Jeremy Piven, J. Cole, Young Jeezy, Chris Paul, Diggy Simmons, Anthony Hamilton, Shaun Ross, Chad Johnson, August Alsina, and Big Sean.
Robert graduated with an undergraduate degree from the University of Michigan and earned a master's degree from the Eli Broad College of Business at Michigan State University.
Founder & CMO
Konlan James is a dynamic entrepreneur and digital strategist who has made significant strides in the social media and wellness industries. With a personal following exceeding 750,000 across platforms like Instagram and TikTok, he has effectively leveraged his online presence to build and scale multiple business ventures.
In 2020, Konlan founded V1Nutra, a direct-to-consumer supplement brand that quickly gained traction in the fitness community. By employing innovative marketing strategies, including limited-edition product drops and influencer collaborations, he grew V1Nutra into a seven-figure business within two years. His approach emphasized strong branding and community engagement, setting V1Nutra apart in a competitive market.
After successfully selling V1Nutra at the age of 26, Konlan transitioned into managing multiple media brands that have excelled in the social industry over the past four years. His ventures continue to thrive, reflecting his deep understanding of digital trends and audience engagement.
Beyond his business endeavors, Konlan shares insights into fitness and entrepreneurship through his social media channels, inspiring a new generation of digital entrepreneurs. Instagram
Konlan James's journey exemplifies the power of combining social media savvy with entrepreneurial spirit, resulting in impactful brands and a strong digital presence.